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The Business of Writing

Date
Session / Presenter
Location / Time
Jun 05
Fri - 2020
Find Your Readers Book Marketing Master Class
Eva Lesko Natiello
TBD
1:00pm to 4:30pm
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Presenter: Eva Lesko Natiello

Have you published a book but wish your sales were more robust? Perhaps your book is traditionally published and you're disappointed with the amount of marketing and PR your publisher is doing. Maybe you're self-published and don't know where to start or what to do. The hard truth is no matter which way you publish these days, authors need to market their books. Instead of thinking of that as a negative, get empowered by having a hand in your book’s success, learn to create visibility and buzz for your books and increase your readership and sales. Join Eva Natiello for the Find Your Readers Book Marketing Master Class—an immersive 3-hour workshop designed for all authors, indie or trade, introvert or extrovert, fiction or non-fiction. Eva will debunk the mysteries of book marketing so that you walk away with actionable marketing strategies that will help get your book noticed!

Jun 06
Sat - 2020
Collaborative Fiction Writing - Who Says You Have to Go It Alone?
April Eberhardt
TBD
1:40pm to 3:10pm
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Presenter: April Eberhardt

Fiction authors often assume the only way to write a great novel is to sit by themselves in a room, writing and reworking until the manuscript feels “finished”—all hard work, and difficult to assess when it’s done. Consider an alternative: creating a novel in collaboration with others. How does that work? How many co-authors are enough—or too many? Who makes the rules, who does the drafting, the editing, the knitting together? How do you find co-authors? How do multi-author disagreements get ironed out? And in the end, how do you publish something written by more than one author? Come learn more about this intriguing model from an agent who has worked with authors collaborating on manuscripts, and has seen up close what works, what bumps get in the way, how to resolve them—and how to succeed, and have fun in the process!

Jun 06
Sat - 2020
An Agent's Guide to Self-Editing
Andrea Hurst
TBD
3:20pm to 4:50pm
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Presenter: Andrea Hurst

When an agent is reviewing your book, they are not only assessing the quality of the writing and the intensity of the story, but also the potential for it to sell. The more polished and professional your manuscript is the higher your chance for success. Whether you have just started writing your novel or memoir, are seeking an agent or publisher, or trying to sell more copies on Amazon, your manuscript must hook readers from the very beginning, and hold them all the way through. This class will show writers how to self-edit their manuscript and create a book that will keep agents, editors, and readers turning the page. Topics include the first fifty pages, craft mastery, and common reasons manuscripts are rejected.

Three Things People Attending Will Learn:

· How to hook an agent/reader’s attention
· How to self-edit more effectively
· Overview of the editorial process from an agent’s POV

This is an interactive workshop and handouts will be distributed.

Jun 07
Sun - 2020
Marketing as Mindset
Carol VanDenHende
TBD
10:10am to 11:40am
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Presenter: Carol VanDenHende

To market your work, you need an author brand, visual identity and well-crafted marketing plans. After the hard work of writing a book, why do these marketing tasks seem daunting? Come to this workshop to learn from 20+ years of marketing and strategy experience. Find out why marketing isn’t manipulation. Overcome the most common marketing blockers using four simple mindset shifts. Join us to experience why authors say: “You inspire me and fire me up every time. I can't wait to market my book and my why!”

Jun 07
Sun - 2020
I’m Published! Now What?
Jeffrey Scott Copeland
TBD
1:10pm to 2:40pm
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Presenter: Jeffrey Scott Copeland

One of the greatest milestones of a writer’s life happens when word comes that a piece long worked on – quite often with blood, sweat, and tears thoroughly mixed together – will be published. The day is a culmination of all the background research, composing, revising, editing, and formatting. The pure joy and overwhelming euphoria, and satisfaction of accomplishment (add drum roll and fireworks here) all come together to make the experience one never to be forgotten. However, this period all too soon gives way as hard reality sets in, most typically in the form of this question: “I’m published! Now what?” The “Now what?” that follows is often the most important consideration of all. The “Now what?” is also, in today’s publishing world, the long road to achieving successful book readings, events, and promotions. For many new and experienced writers this road can be full of potholes and unexpected twists and turns, not to mention a fair amount of mystery and confusion. This session will help writers develop a positive start on this journey by providing tried-and-true practical advice (gathered from conducting over 300 book readings/events worldwide) that will help them achieve successful book readings, events, and promotions – which will all help your book be heard AND, as a result, increase sales.

Jun 07
Sun - 2020
Goodreads For Authors
Eva Lesko Natiello
TBD
2:50pm to 3:50pm
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Presenter: Eva Lesko Natiello

Are you maximizing all the opportunities Goodreads offers authors?

When time and resources are limited, authors need to focus on marketing strategies with the biggest opportunity for impact. Enter Goodreads: the unparalleled social media hang-out for readers. Learn in this session everything that’s available to authors and how to maximize your efforts to reach readers. Discover how to optimize your author page, interact with readers, run a giveaway, market away from your book, and much more. With over 65 million book-loving members, you can’t afford to ignore Goodreads!