Date Track Session/Presenter/Description Location Time

Saturday, June 1, 2019

The Business of Writing

Perfecting Your Pitch

A great pitch is one of the most powerful and underestimated tools any writer can have in his/her quest to be published successfully. From landing an agent and a book deal, to self-publishing well, to getting traction online, to attracting media, to convincing booksellers that they must carry your book, to letting readers know why they should buy your book, the perfect pitch is the goose that will lay your golden publishing egg. Find out how to craft and dynamite pitch. And be sure to bring your pitch with you, even if it’s far from perfect!

Red Oak North & South 10:50am to 11:50am

Saturday, June 1, 2019

The Business of Writing

How to Locate, Lure & Land a Literary Agent

In many ways it’s harder to find a great agent than it is to write a great book.  Between his 15 years as a professional actor and 15 years as a professional writer, David Henry Sterry has convinced over 50 agents to represent him.  He is a Professional Agent Hunter.  And of course Arielle Eckstut that has been a literary agent for over 20 years, so she gives the perspective from behind the desk.  Using exhaustive research methods, surgically pinpointed query letters, and gentle but persistent follow-up techniques, they will show you in easy-to-follow steps exactly how to find, approach, and bag the literary agent who’s right for you.

Red Oak North & South 1:55pm to 3:25pm

Saturday, June 1, 2019

The Business of Writing

Author Marketing on a Shoestring Budget

When resources are limited, content marketing is an effective way to attract readers to your books. With 1.32 billion daily users, Facebook is the world’s most widely used platform. As such, it’s a great place to find and engage with your target reader audience. For free! It can be a time-consuming proposition, but there are a lot of creative ways you can connect to potential readers for exactly zero dollars! And for those operating on a shoestring marketing budget, it’s a great place to create a foundation for your fandom.

Sycamore 3:35pm to 5:05pm

Sunday, June 2, 2019

The Business of Writing

Who Are You - and Why Readers Care: Your Guide to Author Brand

Marketing doesn’t have to be daunting. In this fun, fast-paced session, a marketing professional will demystify what it means to have an author brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for. We'll discuss how to apply archetypes to define your unique brand and the components of an author's brand framework. We'll also romp through some real-life examples to show the importance of consistency in visual branding. 

Sequoia 10:10am to 11:40am

Sunday, June 2, 2019

The Business of Writing

Know Your Competition

It’s essential to understand what your competitors are doing and how they are engaging with their audience. Interaction is key when trying to attract readers, so watching the people who have had proven successes with book promotion is key to developing your own goals and objectives. While it might be tempting for you to focus on building your brand, it’s even more important to determine how they are approaching the market. Knowing what they are doing and where they are playing online – platforms they most frequently use, marketing tactics they employ, content of their messaging, degree of audience engagement– can make a big difference when you are creating a strategy to build your own audience and business.

Sequoia 1:10pm to 2:40pm

Sunday, June 2, 2019

The Business of Writing

Craft Marketing Plans like an Author-preneur

Marketing is simply the art (and science) of finding and connecting with your audience. In this fun, fast-paced session, Carol will demystify how professional marketers devise marketing plans. As with most success, it starts with setting quantifiable objectives. 

Sequoia 2:50pm to 3:50pm