Who Are You - and Why Readers Care: Your Guide to Author Brand
Marketing doesn’t have to be daunting. In this fun, fast-paced session, a marketing professional will demystify what it means to have an author brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for. We'll discuss how to apply archetypes to define your unique brand and the components of an author's brand framework. We'll also romp through some real-life examples to show the importance of consistency in visual branding.