Know Your Competition
It’s essential to understand what your competitors are doing and how they are engaging with their audience. Interaction is key when trying to attract readers, so watching the people who have had proven successes with book promotion is key to developing your own goals and objectives. While it might be tempting for you to focus on building your brand, it’s even more important to determine how they are approaching the market. Knowing what they are doing and where they are playing online – platforms they most frequently use, marketing tactics they employ, content of their messaging, degree of audience engagement– can make a big difference when you are creating a strategy to build your own audience and business.