One of the greatest milestones of a writer’s life happens when word comes that a piece long worked on – quite often with blood, sweat, and tears thoroughly mixed together – will be published. The day is a culmination of all the background research, composing, revising, editing, and formatting. The pure joy and overwhelming euphoria, and satisfaction of accomplishment (add drum roll and fireworks here) all come together to make the experience one never to be forgotten. However, this period all too soon gives way as hard reality sets in, most typically in the form of this question: “I’m published! Now what?” The “Now what?” that follows is often the most important consideration of all. The “Now what?” is also, in today’s publishing world, the long road to achieving successful book readings, events, and promotions. For many new and experienced writers this road can be full of potholes and unexpected twists and turns, not to mention a fair amount of mystery and confusion. This session will help writers develop a positive start on this journey by providing tried-and-true practical advice (gathered from conducting over 300 book readings/events worldwide) that will help them achieve successful book readings, events, and promotions – which will all help your book be heard AND, as a result, increase sales.