Getting a Great Interview
Mark Twain grew to dread being interviewed so much, he wrote a wild comic sketch about the process, which he described as torture. More than anything else, Twain detested the monotony of answering the same stock questions posed by ill-prepared, ill-informed interviewers. How to avoid being the kind of interviewer who inspired Mr. Twain’s ire? Well, there is no one fool-proof method to guarantee a great interview – no one-size-fits-all approach. That’s because every interviewee poses a different challenge, and every interviewer approaches that challenge with a different set of skills. The variables are endless. Still, there are many sound ways to increase the odds of having a great interview. Mark Dawidziak will discuss some of these guidelines, drawn from the hundreds of interviews he has conducted for his many books and during a 40-year journalism career.