When resources are limited, content marketing is an effective way to attract readers to your books. With 1.32 billion daily users, Facebook is the world’s most widely used platform. As such, it’s a great place to find and engage with your target reader audience. For free! It can be a time-consuming proposition, but there are a lot of creative ways you can connect to potential readers for exactly zero dollars! And for those operating on a shoestring marketing budget, it’s a great place to create a foundation for your fandom.